Bachelor of Business Administration in Marketing Management | Kwantlen Polytechnic University

Bachelor of Business Administration in Marketing Management

Creative thinking. Measurable impact.

Have a Question?

ABOUT THE PROGRAM

Program Highlights

Focus on Digital Marketing

Students leave with a portfolio built from real-world execution.  

Flexible Learning

Our program is designed for learners who need schedule flexibility, multiple delivery formats, and flexible pacing. 

Experiential Learning

Hands-on learning that bridges the gap between the classroom and the workplace. 

Marketing Management

Marketing professionals who combine creative thinking with analytical skills, digital literacy, and strategic planning, are uniquely positioned to help organizations grow.    

The Bachelor of Business Administration in Marketing Management is designed for individuals who want to learn current marketing and graduate ready to work. The program combines data-driven decision making, digital tools, brand strategy, and strategic planning with hands-on projects led by marketing professionals.  Digital proficiency is one of the program’s defining strengths. You’ll gain experience working with emerging media, marketing technology, and industry standard platforms. We aim to build fluency in the tools and practices shaping modern digital marketing, while still grounding your learning in the fundamentals.

Whether you’re enrolling from high school, exploring new career opportunities, or looking to upskill, you’ll develop practical, portfolio-ready experience that reflects the expectations of today’s marketing industry. Our co-operative education and internship programs further add to work related learning outside of the classroom. 

Our Marketing Management program is driven by industry-informed curriculum. You’ll gain the essential marketing skills that Employers look for: marketing planning and strategy development, analytics, digital marketing, creative thinking, understanding consumers, and building effective communications. Put your learning into action through projects with real businesses, interactive simulations, and practical experience using today’s marketing technologies. This experience ensures you graduate with tangible work, not just a list of completed courses.

Course Options

• Business Foundation Courses
• Marketing Electives
• Breadth Electives
• General Electives 

See the full course list

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

Ready to explore marketing as a career? Applications are accepted year-round with multiple intake periods to accommodate your schedule.  

Visit kpu.ca/apply and get started today!  

Have a Question? Ready to Apply?

Who Should Pursue a Degree in Marketing Management?

The Bachelor of Business Administration in Marketing Management degree is designed for a diverse mix of learners:  

• Recent high-school graduates  
• Professionals looking to pivot or advance their careers  
• Individuals from creative, technical, or analytical backgrounds looking to build a marketing skill set that opens doors

Our Program is well suited to those looking for:

• Flexible scheduling
• Transfer-friendly policies
• Strong community connections  

Courses are offered in various formats including online delivery, blended delivery (mix of online and in-person) and in-person classes.  Small classes of 35 students allow for a supportive learning environment and direct access to instructors. If you’re looking for a flexible way to build a foundation in marketing and graduate portfolio-ready, Apply Now to experience how we are deliberately different. 

A Marketing Degree. Plus a Professional edge.

KPU’s Bachelor of Business Administration in Marketing Management (BBAMM) is one of the few programs in Canada pre approved by the Canadian Marketing Association (CMA)—a national endorsement that signals quality, credibility, and industry relevance. 

For you, that means a marketing degree backed by Canada’s leading marketing authority and a faster, more direct path to the Chartered Marketer (CM) designation, the country’s premier professional credential.

Image

Choose a program that Gives you:

• A nationally recognized advantage in the job market
• A curriculum aligned with real industry expectations
• Access to CMA’s student career resources and professional community
• A head start toward a respected marketing designation after graduation. If you’re looking for a marketing degree that opens doors (and sets you apart) KPU’s Bachelor's of Business Administration in Marketing Management gives you a powerful edge from day one.

Career Outcomes

Graduating from this program gives you a strong foundation in all areas of marketing management, including consumer behaviour, digital marketing, sales, marketing analytics, integrated marketing communications, branding and strategic marketing planning. Based on your skills and experience, you may be able to enter or advance in roles such as: 

• Digital Marketing Specialist
• Marketing Coordinator
• Marketing Analyst/ Marketing Data Analyst
• Market Researcher
• Social Media Coordinator or Specialist
• Email Marketing Specialist
• Content Marketing Specialist or Strategist
• Brand Manager or Strategist
• Product Marketing Manager
• Digital Marketing Manager
• Sales or Business Development Manager
• Marketing Project or Campaign Manager
• Communications Manager
• E-commerce Manager
• Marketing Manager or Director
• Sales Manager
• Business Development Manager
• Market Researcher  

Career Outlook

Professionals in advertising, marketing and public relations are deemed high opportunity occupations by WorkBC. Thousands of job openings in this sector are expected over the next ten years and include high earnings.  

Advertising, Marketing & Public Relations Professionals

8640

Forecasted Job Openings*
(2024-2034)

$64,175

Estimated median annual earnings*

Business Development Officers, Market Researchers & Analysts

2360

Forecasted Job Openings*
(2024-2034)

$92,142

Estimated median annual earnings*

Advertising, Marketing & Public Relations Managers

6430

Forecasted Job Openings*
(2024-2034)

$108,451

Estimated median annual earnings*

Source: WorkBC, 2025

Program Summary

Tuition

Our tuition estimator will give you an approximate cost of the tuition for this program.

Delivery Style

Options for online, blended (mix of online and in-person) and in-person classes  

Length

Full time- 48 months (4 years) 

Availability

Open intake year round.

Application deadlines:

Summer 2026: Mar 1, 2026

Fall 2026: Jul 1, 2026

Spring 2027: Nov 1, 2026 

Flexible Pathway & Credit for Work Experience

Complete our program at your own pace with flexible course formats that include online and in-person learning. Our Program Learning Assessment & Recognition (PLAR) process may award credit for previous marketing training or marketing related work experience. This allows professionals who are eager to advance their careers to enroll without the need to revisit foundational courses. Find out more about applying for PLAR credit here: https://www.kpu.ca/registrar/pla.

Not ready for a four-year degree?

Our two-year Marketing Diploma offers a practical, hands-on pathway into marketing. Build in-demand skills, gain real experience, and keep the option open to continue into the degree later.

Explore the Marketing Diploma

Financial Support & Bursaries

To further support you, we have introduced needs-based bursaries to help cover your tuition costs: Entry Bursary for Alumni & Former KPU Students if you are an alumnus or former KPU student who is close to completing your undergraduate degree, you may be eligible for a bursary that covers 50% of your first-year tuition. 

Need More Info?

Interested in this program but still not sure? Get all your questions answered about the program, courses, fees, how to apply, and more by attending an Information Session. 

Register for Information Session Ready to Apply?

Our Faculty

Natasha Campbell

B.B.A.,  M.SC.

Rajinder Singh

 B.A., MBA

Neil Tracey

 B.B.A., MBA., CPA, CMA

Wayne Tebb

B.Comm., MBA 

Jaime Mah

B.Comm., M.A. 

Jimmy Choi

B.Sc. & B.A., M.Sc., PhD

Philip Ho

B.Sc., M.Sc.  

Kriti Dewan

B.Sc., M.B.A

Vida Morkunas

B.A., P.I.D., MBA  

Pamela Ip

B.A., MBA 

Paul Leigh

B.Sc., MBA, Cert Digital Mktg (CMA)

Phaedra Burke

M.A.L.

About the Program

From Jaime Mah - Marketing Instructor

• Future Studies
• Our Business Programs

Related Links